Mahindra Lines Up New Products; Firms Up Investments for Electric Future

Mahindra & Mahindra is lining up new products and investments while firming up production plans as it remains “very optimistic” about gradual evolution of electric vehicle penetration in the country over the next few years.

According to a senior company official, the Mumbai-based automajor expects transition towards electric mobility to happen step wise with fleet and sports utility segments expected to lead the transformation in the domestic market.

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“Our internal research tells us that 25 per cent of the existing SUV buyers would like to consider an electric SUV as their next purchase. The research also tells us that over the next 2-3 years we will see this kind of transition happening,” Mahindra & Mahindra Executive Director (Auto and Farm sectors) Rajesh Jejurikar told .

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